Expertise connected to your decisions
Your visibility deserves more than a list of services.
Whether your decision concerns leadership, acquisition, content, commerce or technology, start with the question in front of you. SEOSEO brings together the specialists, evidence and delivery framework required to move it forward.
A starting point for every responsibility
Where do you sit in the project?
Responsibilities often overlap. Choose the perspective closest to your current decision; the initial conversation will connect the other stakeholders without requiring you to define the service in advance.
Leadership, business owner or development
The decision is where organic visibility can best support growth, reputation or access to services—and which investment deserves priority.
Marketing or acquisition
The challenge is to connect search demand, campaigns, conversion and measurement within one coherent acquisition system.
Communications, content or brand
A strong editorial framework should express the organisation’s expertise, answer audience questions and remain coherent across search and answer engines.
E-commerce, product or sales
Catalogue or offer, customer journeys, commercial priorities and organic performance need to progress within the same operating model.
Webmaster, development or IT
Findings become valuable when translated into actionable specifications, release checks and a maintainable technical workstream.
In-house SEO, agency or adviser
Depending on the context, the contribution may involve specialist reinforcement, independent validation or a roadmap shared across contributors.
Choose by situation
Where does your website stand today?
Each entry point leads to a focused service page. If several situations overlap, the initial scoping identifies the right sequence.
We do not know what to prioritise
Separate structural issues, quick safeguards and longer-term opportunities.
Explore the SEO auditOrganic growth has stalled
Reconnect search demand, business priorities, resources and measurable choices.
Build the strategyIndexing or performance is unreliable
Identify causes across crawling, rendering, templates, performance and deployment.
Review technical SEOA redesign or migration is approaching
Protect useful URLs, content and signals before, during and after launch.
Prepare the migrationContent is not supporting demand
Clarify audiences, topics, page roles, editorial evidence and maintenance.
Structure the content systemWe need visibility beyond classic results
Strengthen entities, sources and passages for search and answer engines.
Explore multi-platform searchComplete service directory
Explore every SEO service
Open a family to compare its specialist services. Every page explains the decision supported, the work involved and the validation approach.
Decide and steerStrategy, audits, roadmaps, governance and measurement.
- SEO strategyBuild an SEO strategy connected to organisational objectives, resources and dependencies.→
- SEO auditComprehensive SEO audit covering technology, content, authority, competitors, measurement and roadmap.→
- SEO roadmapTurn SEO findings into a sequenced, owned and measurable action plan.→
- SEO governanceDefine responsibilities and controls required to sustain SEO quality.→
- SEO data and measurementSEO measurement using Search Console, analytics, logs, dashboards and quality controls.→
Secure the technical foundationCrawling, rendering, performance, architecture, migrations and automation.
- Technical SEOTechnical SEO audits covering crawling, indexing, canonicals, rendering, logs and Core Web Vitals.→
- Crawling and indexingDiagnose how useful URLs are discovered, crawled and indexed.→
- SEO log analysisUse server logs to measure actual crawler behaviour.→
- JavaScript SEOAssess SSR, CSR and hydration and their effects on search.→
- Core Web VitalsImprove LCP, INP and CLS using field data and reproducible tests.→
- Structured dataDesign an accurate, useful and maintainable Schema.org graph.→
- WordPress SEONative WordPress SEO across themes, blocks, plugins, performance, indexing and migrations.→
- SEO migrationSEO support for redesigns and migrations: inventory, mapping, redirects, QA and monitoring.→
- SEO architectureDesign an architecture connecting intent, entities, content and journeys.→
- SEO automationAutomate repeatable work without automating decisions that require judgement.→
Develop demand and editorial authorityResearch, page quality, content systems, internal links, authority and conversion.
- Keyword researchMap intent, entities and commercial potential for Swiss markets.→
- On-page SEOAlign content, HTML structure, snippets and links with identifiable intent.→
- SEO content strategyPlan, produce and maintain useful organic-search content.→
- Internal linkingStructure internal links to connect topics, priorities and journeys.→
- Backlink audit and authorityAssess links, mentions and authority gaps without artificial link schemes.→
- SEO recoveryDiagnose traffic loss, deindexing or a failed migration before acting.→
- SEO and CROConnect search intent, page experience and conversion measurement.→
Address markets and search surfacesE-commerce, local, international and multi-platform visibility.
- E-commerce SEOE-commerce SEO for categories, product pages, faceted navigation, Merchant Center and structured data.→
- Local SEOLocal visibility through Google Business Profile, location pages, reviews, NAP consistency and measurement.→
- Google Business ProfileStructure profiles, services, content and local-visibility measurement.→
- International SEOMultilingual and multi-regional SEO strategy covering architecture, hreflang, localisation and governance.→
- Multi-platform searchCoordinate discoverability across Google, Bing, images, video, shopping and app stores.→
Working with your team
Specialists where needed, one readable direction
SEOSEO works with the people who already know the organisation: leadership, marketing, communications, product, sales, SEO and technical teams, as well as their appointed partners. The engagement should make their decisions easier, not add another reporting layer.
Listen and frame
We begin with your website, markets, constraints, available evidence and the decision that needs support.
Investigate and choose
The relevant specialists test the signals, explain the trade-offs and establish a realistic order of action.
Enable delivery
Your teams receive clear specifications, owners, acceptance checks and measurement conditions.
- A shared diagnosis
- Priorities connected to the business
- Implementation-ready specifications
- Documented checks and decisions
SEOSEO
You do not have to choose the right service alone.
Tell us what has changed, what is unclear and what decision you need to make. We will help identify the most appropriate starting point.
First conversation
Turn a broad need into a useful audit scope
The first exchange clarifies the website, markets, recent developments, available evidence and decisions the audit must support in order to propose a relevant scope.
1. Context
Share the URLs, markets, languages and business priorities concerned.
2. Qualification
SEOSEO identifies the useful analyses, dependencies and information still required.
3. Scope
You receive a proposed perimeter with deliverables, responsibilities and acceptance criteria.
See how the method applies in practice
Fictional teaching cases to compare decisions, sample deliverables and checks. These are not client results.