Working with SEOSEO
Collaboration model
SEOSEO coordinates search work with the client’s technical, editorial and marketing owners.
Your collaboration framework
SEOSEO leads SEO and GEO. ClickClick.ch may handle design, CMS and development when commissioned. Any other partnership claim requires validation before publication.
Information and responsibilities
- Explicit RACI
- Specification handover
- Shared QA
Working with SEOSEO
Collaboration model: a clear collaboration framework
Points to align
Define how SEO, development, design, content, data and subject expertise collaborate.
Collaboration model
A responsibility matrix covering interfaces, approvals, dependencies, tools and coordination cadence.
Quality commitment
Decisions and handovers are documented to support smooth delivery across organisations.
Collaboration in practice
Collaboration model: make responsibilities and decisions visible
The collaboration remains efficient when information, approvals and next steps are documented at the right level.
Step 01
Clarify the framework
Define “Explicit RACI” with objectives, participants, access and decision criteria.
Step 02
Coordinate contributors
Organise “Specification handover” around clear interfaces, validation points and dependencies.
Step 03
Document the next step
Turn “Shared QA” into a decision, owner, timing and shared record.
Success framework
SEOSEO combines technical quality, editorial relevance and measurement within a continuous improvement approach adapted to changes in search and generative systems.