Generative search

GEO audit

A GEO audit assesses what systems can understand, verify and communicate about an organisation.

Service scope

What GEO audit covers

The audit combines technical analysis, entity review, editorial quality and dated observations to establish a measurable baseline and guide improvements.

When to use this service

You see AI answers about your organisation without a comparable baseline. An audit helps identify misrepresented facts, cited sources and topics that deserve continued analysis.

Useful inputs at the start

Prepare brand names, offers, markets and dated answer examples. Provide reference pages and approved facts against which observations can be checked.

Expected production

A documented prompt set, entity and source review, followed by a prioritised improvement plan.

Entity mapping
Answer and source analysis
Measurable improvement plan

How quality is verified

The protocol retains date, engine, language, wording, answer and URLs to support comparison.

GEO observation cycle

GEO audit: strengthen what systems can understand and verify

The work separates factual clarity, source quality and dated observation instead of promising a citation.

Step 01

Define the observation set

Frame “Entity mapping” by engine, market, language and repeatable query family.

Step 02

Strengthen sources and passages

Use “Answer and source analysis” to improve entities, evidence and self-contained explanations.

Step 03

Compare over time

Evaluate “Measurable improvement plan” through dated observations, cited sources and factual consistency.

Success framework

SEOSEO combines technical quality, editorial relevance and measurement within a continuous improvement approach adapted to changes in search and generative systems.