Practical cases
Ten practical cases to understand SEO and GEO decisions
Follow a concrete problem through investigation, choices, a sample deliverable and checks. These fictional cases demonstrate a method, not client results.
Choose a situationFictional teaching scenario — not a client reference, a completed engagement or a performance promise.
Choose a situation
B2B SME: make overlapping services easier to choose
A Geneva consultancy receives vague enquiries. How can it distinguish its offers and direct prospects to the right conversation?
Fictional teaching caseE-commerce: choose which filters deserve search visibility
A Lausanne catalogue generates many filter URLs. Which pages should be developed without hiding products?
Fictional teaching caseBilingual SaaS: connect business needs, features and demos
A Fribourg software publisher translates its pages, yet its offers remain confusing. Build an architecture that works in each language.
Fictional teaching caseMulti-location network: route enquiries to the right branch
Opening hours, services and contact details differ across sources. Organise local visibility without inventing locations.
Fictional teaching caseTourism: keep offer pages reliable between seasons
A Valais offer changes with seasons and weather. Stabilise its pages without retaining outdated booking information.
Fictional teaching caseWebsite redesign: preserve essential journeys when moving
An SME changes its CMS and site structure. Prepare URL mappings, acceptance checks and rollback before release.
Fictional teaching caseJavaScript: investigate why visible pages are poorly discovered
A catalogue displays in a browser, yet some pages cannot be found. Separate discovery, rendering and indexing.
Fictional teaching caseGEO: resolve information that confuses a brand's identity
AI answers attribute an old offer to a business. Organise facts, sources and monitoring without promising citations.
Fictional teaching caseContent: merge duplication without removing important answers
A team publishes frequently, but several articles answer the same question. Decide what to retain, combine or rewrite.
Fictional teaching caseSEO decline: locate the problem before launching fixes
Clicks fall after several changes. Separate demand, visibility and measurement to choose a justified intervention.
Fictional teaching caseSuccess framework
SEOSEO combines technical quality, editorial relevance and measurement within a continuous improvement approach adapted to changes in search and generative systems.